About Us
Brand Philosophy：
We are dedicated to researching and producing highly effective, professional health products to provide women with comprehensive health support. "Making health the source of beauty and confidence for women worldwide" is the core philosophy of Vita Folks.
Brand Introduction：
VitaFolks is a renowned health supplement brand under the Astin Group. We produce high-quality health products, leveraging the rich natural resources of Australia's wild flora and fauna, where the unique environment provides VitaFolks with exceptional advantages. Our team of experienced and innovative researchers is dedicated to developing safe and effective herbal, botanical, and animal-based ingredients to meet consumer needs.
To further enhance our R&D capabilities, VitaFolks maintains close partnerships with leading institutions, including the Biological Laboratory Center at the University of Melbourne, the Monash Pharmaceutical Research Institute, and the Gene and Protein Laboratory at Macquarie University. Utilizing the latest scientific theories and clinical data globally, we ensure our brand delivers professional and safe health products.
Brand history：
1980s
In the 1980s, in Melbourne, Australia—a country known for its strict regulation of health products—a company named Astin was founded. Established by a team of female doctors and Ph.D. professionals, Astin focused on researching and developing products and solutions specifically for women's health. They believed that women deserve a healthy and vibrant life, dedicated to empowering and revitalizing women.
Early to Mid-1990s
During the early to mid-1990s, Astin leveraged its expertise in women's health and years of experimental research to create a series of highly effective care solutions tailored to women of various ages and health conditions. These solutions were customized to address individual differences and health needs, aiming to help women achieve a balance between physical and mental health and vitality.
Late 1990s
In the late 1990s, Astin began collaborating with world-leading research centers, utilizing cutting-edge health theories and technological advancements to expand its product line. This initiative allowed Astin’s products to reach a quarter of the national customer base in Australia, earning widespread trust and popularity among consumers.
Early 2000s
As its reputation solidified in the early 2000s, Astin established long-term partnerships with nutrition societies and global health alliances. As a prominent health supplement provider, Astin actively took on social responsibility by offering disease screening, prevention, and health awareness services to more women. These services aimed to enhance women's health awareness and self-care capabilities, empowering them to manage their health better.
2020s
By the 2020s, Astin had grown into one of Australia’s leading lifestyle health technology companies, with products and health services that consumers widely trust. The company continues to innovate and refine its product line to meet the diverse needs of different groups of women. Additionally, Astin's contributions to women’s health philanthropy have become increasingly prominent. To support women affected by breast cancer and other serious illnesses, Astin founded the WHF Program Foundation, providing aid and support to over 1,700 women.
Astin remains committed to social responsibility, striving to improve women’s lives and health. Through continuous innovation, product line development, professional health services, and active philanthropic engagement, Astin has made a significant impact on advancing women's health.
